Flying Solo has been created for the fastest growing segment of the business community: the solo business owner. Within the site, aspiring and actual soloists will find an impressive array of free resources. Articles give guidance on the practicalities of operating a solo business, while emphasising the importance of loving your own company.
In this short video, I talk with Julia Bickerstaff who sees many analogies between baking a cake and building a business. Whether you've a sweet tooth or not, her tips are mouthwatering.
Media releases work best when they have a hook, and one of the most reliable ways to generate publicity is to tie in with current news stories. I’ll show you how.
I recently moved to one of those touchy feely fruity phones. Hardly a significant event, until I discovered many thought I’d been sucked in and paid a premium just to carry around a logo. Had I fallen for the marketer and ignored the engineer?
